• Wednesday 17 March 2010
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AGORAVOX - The Citizen Media
 

Terry Heaton

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All articles by this author

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Comment

The skewed view from the inside

Science refers to the embracing of one point-of-view in an objective study as “going native,” and it can ruin sincere attempts to observe. This is the risk of any observer at the annual conference of the business of broadcasting and broadcast (...)

21 avr. 2009 | | Terry Heaton

Media Basketball accelerates Twitter growth

Basketball accelerates Twitter growth

The graph to the right is Alexa.com’s look at traffic to the Twitter website over the last six months. The stunning spike at the end is largely due to publicity about big-time mainstream celebrities, which in turn, is fueling growth for Twitter. (...)

7 avr. 2009 | | Terry Heaton

Media Google assumes control of the behavioral targeting world

Google assumes control of the behavioral targeting world

The advertising system that is Google just got a whole lot stronger with word today that the company is entering the behavioral targeting world in a big way. There are two reasons this is extremely significant for local media companies. One, (...)

12 mar. 2009 | | Terry Heaton

Media Yahoo Consortium moves into second phase

Yahoo Consortium moves into second phase

A major effort is underway by Yahoo and members of the newspaper consortium to promote the value of the behavioral targeting (BT) software that Yahoo is providing newspaper partners. Early results apparently show increased click-through rates and some (...)

5 mar. 2009 | | Terry Heaton

Media Advertisers claim to exclusively "own" site data

Advertisers claim to exclusively "own" site data

WPP’s GroupM, the biggest buyer of media in the world, took the unusual (and quiet) step this week of updating the Terms and Conditions (T&Cs) it requires of media companies who run the ads it serves. The most important change involves the data (...)

5 fév. 2009 | | Terry Heaton

Comment

Faith in the system

At Media Magazine, Steve Smith asks if America’s 50-year old shopping spree has hit the wall ? Almost 90 percent of Americans last summer were already saying they were considering a simpler life, almost as a relief from a binge of pathological (...)

27 jan. 2009 | | Terry Heaton

Comment Behavioral targeting is a bell that can't be unrung

Behavioral targeting is a bell that can’t be unrung

A piece in Advertising Age last week bemoaned the position that media company websites find themselves in after years of catering to the easy money offered by third-party ad networks. It’s all about behavioral targeting and how ad networks steal (...)

15 jan. 2009 | | Terry Heaton

Society

Beneath the porn bailout snickers is an important lesson

So Hustler publisher Larry Flynt and Girls Gone Wild’s Joe Francis want a $5 billion bailout from the U.S. Treasury. It’s a joke, right ? Most of the stories I’ve read about this cite the economy as the justification, but there’s (...)

9 jan. 2009 | | Terry Heaton

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