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The Office of the Privacy Commissioner of Canada has released its long-awaited finding (media release, finding, backgrounder) in the complaint against Facebook on a variety of privacy grounds. The complaint was
launched by CIPPIC in May 2008 (note that I am an advisor to CIPPIC but
had no involvement in this complaint). The case marks an important
step in assessing how Canadian privacy law addresses social media with
the Commissioner identifying some significant concerns. Moreover, as
the case potentially heads to court, it will be closely watched to see
whether the findings can be enforced against a global social media
power like Facebook.
The big issues include :
Default Settings :
The Commissioner was generally satisfied with Facebook’s "extensive
privacy settings." The finding notes that consent is different in a
site like Facebook since users voluntarily upload their personal
information. She concluded that Facebook’s defaults were reasonable
and that the large number of settings meant that choices needed to be
made. There were a couple of exceptions - photo privacy and search
privacy - and Facebook is planning to introduce a "Privacy Wizard"
within the next 60 days to address the concerns.
Facebook advertising :
The Commissioner was generally satisfied that the advertising does not
run afoul of privacy law, though she concluded that a clearer
explanation of the practices is needed. Facebook agreed to some
changes to address the concerns.
Third-Party Applications :
The Commissioner identifies several concerns about third-party
applications including a lack of information about third-party apps,
the availability of too much personal information to third party
developers without Facebook monitoring, inadequate disclosure to users
about what is being disclosed, lack of consent, and lack of control
over personal information with third-party developers. Facebook
objected strongly to these findings, but the Commissioner stands by the
concerns associated with privacy safeguards and consent. Facebook has
thus far refused to comply.
Account Deactivation and Deletion :
The Commissioner was generally satisfied with account deletion option
on Facebook. The primary concern involves account deactivation, where
the account is effectively retained but inaccessible to the public. The
Commissioner notes that "the longer an account remains deactivated and
the information in it unused, the more difficult it is to argue that
retention of the user’s personal information is reasonable for the
social networking purposes for which it was collected." Further, the
Commissioner expressed concern that the difference between deactivation
and deletion is insufficiently clear. Facebook has refused to set a
clear timeline for account deletion after a user has deactivated.
Deceased Accounts :
Facebook allows for the retention of accounts as a memorial for someone
who is deceased. The Commissioner found that there is inadequate
disclosure of the practice to users when register for the service.
Personal Information of Non-Users :
This arises when users post personal information about non-users on
their profiles (including tagging on photos and videos) or provide
Facebook with the email addresses of non-users. In many instances,
this activity falls outside the law (ie. a user tagging a photo is a
non-commercial activity). However, where Facebook sends an email
notification to a non-user about a tagged photo or provides the "Invite
New Friends" feature, the law kicks in. The Privacy Commissioner has
asked Facebook to address the tagging of photos, invitation system, and
retention of non-users email addresses. Facebook declined to do so.
Facebook has 30 days to address the outstanding issues. If they
continue to decline to do so, the Commissioner can go to Federal Court
for enforcement. The finding is one of the longest and most detailed
in memory as it chronicles not only the complaint and findings but the
negotiations with Facebook in addressing the concerns. In doing so, it
represents the most exhaustive official investigation of Facebook
privacy practices anywhere in the world.![]()