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Home page > News > Media > The media shuffle
by Walker Morrow (his website) Monday 25 January 2010 - 2 comments
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The media shuffle

I think that when given the chance, rare is the person who will not find fault with their major sources of media. Seriously - ask anyone: their newspapers are biased, or they’re owned by someone with an ideological agenda, or whathaveyou. The bottom-line being, dead-tree media can’t be trusted, if only in the eyes of their readers, who can themselves be untrustworthy.

This, combined with the rise of blogging and social media technologies has, really, led to an increased looking-down-upon the old media giants, the newspapers. I speak as a blogger myself: we’re a rather snobbish community, despite the fact that a good percentage of our sources and materials are derived from the dead-tree media that we seem to so very much despise.

At any rate, why am I talking about this? Well, it seems that Canwest, one of Canada’s largest media giants, which owns many of the country’s newspapers, is goin’ under. They’re broke, and they’re putting a good amount of their newspapers up for sale.

Now, a new-school writer such as myself might be tempted to enjoy a certain amount of schadenfreude at this news ( it doesn’t hurt that I used to write for a Canwest paper; it didn’t end well ). As indeed the online journalism world seems to enjoy any small victory over the dead-tree media, these days; the underground of journalism taking joy at the over-world’s expense.

But personally, I’ve never seen any reason why the old and new schools of media could not intersect - in fact, I think one of the chief failings of the dead-tree media has been its failure to incorporate blogging technologies into their dissemination of news and opinion; not that it’s not trying, but the rate of incorporation has been rather slow.

Canwest has its fair share of sins - as do most modern media conglomerates. But media is media, and journalists are journalists. If things are bad for some, things will inevitably be bad for all, if only for a short period of re-adjustment. Canwest can fade into the ether, but its newspapers - well, they’re important. And we bloggers need them more than we might think. It’s time that we realized that.

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